Organizations which currently operate in English
Many organizations develop their international credentials by systematically employing staff from a range of nationalities. This internal diversity, coupled with the need to deal globally with customers and suppliers, results in English becoming the operating language of these enterprises. Effective communication in such an environment is a crucial success factor. Running soft-skills workshops in the language in which the skill is to be performed, raises their relevance and ensures an optimal transfer to the workplace.

Young professionals and high-potential employees
Companies invest heavily in recruiting able and dynamic graduates with excellent technical skills. Integrating this new talent into the organization and allowing it to develop often requires additional training in a range of soft skills that may be overlooked in the pre-employment, academic world. Under the auspices of “on-boarding”, “basic qualification” or “professional skills” programs, young professionals are trained to the point at which they can develop and flourish in a corporate environment.   

Domestic Operators moving into international markets
Having operated successfully in the domestic market, these growing companies are sometimes unsure as to what extent their communication skills are transferable to an international situation. This can include concerns over the efficacy and appropriacy of certain styles of communication as well as uncertainty over “new” approaches such as serviced-based contracting, indirect influence and audience-centered presentations. “Beyond language” projects support the development of these skills. 

Corporate- and Business Academies  
Students of business tend to be more aware of economic principles than of the more practical skills of communicating in a corporate environment. Academies are increasingly seeing the advantage of contracting reliable, specialist partners to incorporate soft-skills training components into their stringent, academic learning programs.