Soft Skills

Writing winning offers and proposals

Writing Skills | Soft skills | Seminar

contract target training

Writing winning offers and proposals is an essential skill for winning business – but what makes a winning proposal? Outlining your skills, services and experience is no longer enough. You need to relate these to your client’s needs, and clearly differentiate yourselves from competitors.

Who’s it for?

This hands-on seminar is aimed at all professionals who are required to write offers and proposals. Typical participants want to build a powerful message, clearly outlining their solution to the client’s needs, and presenting this in a persuasive and compelling way.

What are your outcomes?

By the end of the training intervention you will have:

  • reflected on the client’s needs
  • understood and used the winning NOSE structure
  • consolidated your understanding of what good persuasive writing is
  • developed your ability to write with the reader in mind
  • developed the key skills of planning, constructing and editing

What’s covered?

  • Considering the bid/tender process and how this feeds back into proposal writing itself
  • Identifying the elements of good proposal writing
  • Analyzing needs to develop saleable solutions
  • Planning structures with the stakeholders/recipients in mind
  • Preparing to write – examining the writing process
  • Writing to persuade – convincing your readers to say yes
  • Mastering the 3 controls: language, structure, content
  • Dealing with the curse of knowledge – writing for the reader’s level of expertise
  • Avoiding the 7 sins of proposal writing
  • Applying a consistent approach to editing for content, style and accuracy
  • Sharing best practice for proposal structure and contents
Participant rating
  • Duration: 2 days
  • Investment:  € 3100
scott levey target training

“Participants have one common problem in this area, which is that they know too much about their own product or service and not enough about their client’s position. Offers and proposals have one central aim: to sell. Together we’ll practice using the NOSE structure to fully explore your client’s needs and then use this to persuasively organize your ideas and ultimately your writing.“

Scott Levey

You might also be interested in

Presenting with IMPACT

BIZ EN Theme Presenting

Are you are an experienced and confident presenter looking to perfect your skills? Do you need to maximize the impact on your audience?  Would you like to save time during the preparation stage and sharpen your delivery skills?

Selling across cultures

Selling across cultures

Selling is about people and building relationships. Culture plays a major part in this—it influences how we identify and discuss a need, how we propose a solution, who will listen to us and, most importantly, how we build trust and credibility.