Storytelling in business presentations

Storytelling is a powerful tool in business situations, especially in presentations. A story, whether it be about a personal or business experience, can capture and hold the attention of your audience, who will leave your presentation understanding your message clearly and supporting your ideas.

Watch the video and try the quiz to learn more!

1.

Storytelling in business follows the traditional sense of storytelling and should start with ‘Once upon a time…’

 
 

2.

Anecdotes or references to previous projects can be used as stories to bring content alive in presentations.

 
 

3.

The story should resonate or ‘stick’ with the audience.

 
 

4.

The storytelling structure – problem – recommended solution – benefits is used in TV advertisements and people can follow it.

 
 

5.

It’s important to be clever in storytelling.

 
 

6.

You should give the audience something that they can remember or share with their colleagues after the meeting or presentation.

 
 

7.

A great story moves people emotionally.

 
 

8.

Business people are not emotional.

 
 

9.

The language used, and the choice of story are techniques which determine the ‘emotional hook’ of storytelling.

 
 

10.

Knowing the audience is very important; the audience is the first port of call when telling stories in business.

 
 

Language Toolbox

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