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Are you delivering audience-centered presentations? Presentations training has been a big part of the work we\u2019ve done in Europe over the years.\u00a0 <\/span>This is especially true for working with speakers of English as a foreign language. Everyone understands the importance of presentations. Everyone talks about the potential for generating new business, for influencing others, and creating positive relationships. The problem is, when we talk about their processes for making a presentation, participants tend to spend most of their time thinking about what they want to say and not what the audience needs to hear.\u00a0 Here are a few things to keep in mind for ensuring audience-centered presentations.<\/p>\n The difference comes down to content and context.\u00a0 <\/span>Content is what you want to say while the context is the situation surrounding the communication.\u00a0 <\/span>Does the audience like the idea already, is it new to them, and are you already a credible source for them? What do you want the audience to feel, know, or do after the presentation? The answers to these context questions, and many others, can make a big difference in how you would design audience-centered presentations.<\/p>\n Not many would deliver a presentation in Japanese to an English speaking audience.\u00a0 <\/span>At the very least, they would ensure the presentation was simultaneously translated. We accommodate language differences in context as a matter of course.\u00a0 <\/span>Language differences affect our processes and our product, the presentation itself. Are there other contextual factors that influence the success of the presentation? Let\u2019s say you want to sell cakes to a group of consumers. Picture making a presentation about the impact of ingredient selection and the scientific processes involved in and baking a cake to the group. While the presentation may be interesting, the most obvious question for the consumers is probably, \u201cHow does the cake taste?\u201d Giving product samples at the beginning of the presentation is a lot more effective than a description.<\/p>\n How many times do people describe products or services without answering, \u201cHow does the cake taste?\u201d for their audiences?<\/p>\nContent vs Context in audience-centered presentations<\/h3>\n
Starting your audience-centered presentations with relevant examples<\/h3>\n