Why is the contract often seen as the end to a negotiation to Germans yet viewed as part of the negotiation process in China? If you are presenting, where do you put your summary? Sounds obvious \u2013 but is it? Why should you put your summary at the front when presenting to Americans (bottom line up front) And why would you start big picture and then summarize at the end if your audience was French?<\/p>\n
Few things are as complex as human behaviour, and understanding cultures beyond a superficial level is never easy. This is where a little practical theory comes in.\u00a0 If you know that specific<\/em> cultures like to get to the specifics quickly via an \u201cexecutive summary\u201d (US, Dutch) and that more diffuse<\/em> cultures want a holistic view, with a big picture (France, Japan) then you can structure your presentation to be successful, regardless of the nationality of your audience.<\/p>\n