{"id":16695,"date":"2017-05-11T11:48:53","date_gmt":"2017-05-11T09:48:53","guid":{"rendered":"http:\/\/www.targettraining.eu\/?p=16695"},"modified":"2018-06-06T12:29:18","modified_gmt":"2018-06-06T10:29:18","slug":"surviving-understanding-english-corporate-buzzwords-business-lingo","status":"publish","type":"post","link":"https:\/\/www.targettraining.eu\/de\/surviving-understanding-english-corporate-buzzwords-business-lingo\/","title":{"rendered":"Surviving and understanding English corporate buzzwords and business lingo"},"content":{"rendered":"

Recently I was working with a software development manager from a major German multinational. He\u2019d just got off a 2 hour webex meeting and was frustrated. \u201cI thought my English was pretty good \u2013 but what exactly does We\u2019ve worked through it soup to nuts<\/em> mean?!\u201d. I could empathize. It was the first time I\u2019d heard this expression myself and I needed to understand the context before I guessed it meant from beginning to end. Corporate and business buzzwords, jargon and expressions can be a challenge for native speakers \u2013 and when English isn\u2019t your first language things get so much harder.
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What do we mean by corporate buzzwords and business lingo?<\/h2>\n

The business world has always developed and used its own idiomatic phrases and vocabulary to describe all aspects of business and management. These expressions fall into 2 broad categories:<\/p>\n

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  • Some expressions are used across all business sectors, are very well known, widely used and understood. „We\u2019re moving to an open plan office in the hope that it will improve cross-pollination“ <\/strong><\/em>(cross-pollination is the generation of ideas by combining people from different backgrounds and with different skill sets).<\/li>\n
  • Other expressions are specific to a certain business sector, for example marketing or auditing. This language (jargon) isn\u2019t generally recognized outside the particular sector, e.g. \u00a0Shoptimization<\/em><\/strong> is the way forward (<\/em>using apps to optimize in-store shopping experience).<\/li>\n<\/ul>\n

    Why do people talk like this?<\/h2>\n

    This is a good question. A part of good communication is about making things easy to understand buzzwords don\u2019t always do this.\u00a0 Buzzwords are a type of jargon people use so they sound knowledgeable, up-to-date, important\u00a0 \u2026 or just cool or funny. Is it effective? Decide for yourself. The video in this post is an excellent demonstration. \u00a0How many of the expressions do you recognize and understand?<\/p>\n