{"id":38430,"date":"2021-10-27T10:14:41","date_gmt":"2021-10-27T08:14:41","guid":{"rendered":"https:\/\/www.targettraining.eu\/?p=38430"},"modified":"2021-10-13T16:15:12","modified_gmt":"2021-10-13T14:15:12","slug":"what-is-unconscious-bias-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.targettraining.eu\/de\/what-is-unconscious-bias-and-why-does-it-matter\/","title":{"rendered":"What Is Unconscious Bias and Why Does It Matter?"},"content":{"rendered":"<p><strong>Over the last 18 months we\u2019ve seen a dramatic increase in requests for training solutions connected to building diversity and managing unconscious bias.\u00a0 Clients are typically looking for training to grow awareness and understanding. We then challenge them to explore actual biases in their organisation and how to mitigate against them. This blog post tackles the first steps \u2026 and rather than talking about them let\u2019s start this blog with one of the ways we often start the training.<\/strong><\/p>\n<h2>How we often start training sessions on unconscious bias \u2013 and why\u2026<\/h2>\n<p>In our training programmes we typically start with brain teasers to get trainees engaged and interested right away. The value of these brain teasers is the discussions that they lead to, where trainees can link the bias they have experienced in a simple quiz question to a real issue or example from their professional lives. The little \u2018jolt\u2019 they get from getting a simple question wrong can be a powerful way of nudging them to think differently about what they see and experience in the workplace, and lead to actions.<\/p>\n<p><strong>Try it for yourself. This post has nine questions that should get you thinking! <\/strong><\/p>\n<div class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xbOUwMEL9r\"><p><a href=\"https:\/\/www.targettraining.eu\/9-questions-to-uncover-unconscious-bias\/\">9 Questions to Uncover Unconscious Bias<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;9 Questions to Uncover Unconscious Bias&#8221; &#8212; Target Training GmbH\" data-src=\"https:\/\/www.targettraining.eu\/9-questions-to-uncover-unconscious-bias\/embed\/#?secret=xbOUwMEL9r\" data-secret=\"xbOUwMEL9r\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/div>\n<p>If you struggled to find the right answers, you were probably using intuition to solve the two problems. Intuition is a great tool that allows our minds to make quick decisions using only limited data. Our intuitions were vital to our survival in the past; if you were walking through The Black Forest 2500 years ago and you heard a loud roar behind you, RUN! Turning around to analyse the source of the noise would not have been a good idea. We still carry this intuitive decision-making tool today, but our modern world is more complex, less black and white and often requires a different decision-making approach.<\/p>\n<p>Why <em>do<\/em> we start our training with these kinds of exercises? Simply because the best way of understanding unconscious bias is to experience it for yourself.<\/p>\n<h2>But I thought intuition was useful &#8211; how does it lead to biases?<\/h2>\n<p>In order to make quick decisions, our intuitive system uses filters to remove all but the most obvious information. This is why many people struggle with the 9 questions: the obvious answer is not always the correct one. One of the most common filters is \u2018bias\u2019 and this is where unconscious bias comes from; it\u2019s simply our intuitive system filtering out information which is not readily available in favour of a quick, simple answer. Watch the short video below to learn more about this thinking system and its impact.<\/p>\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Unconscious Bias\" width=\"1500\" height=\"844\" data-src=\"https:\/\/www.youtube.com\/embed\/GVuOd1gtZyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2>Why does unconscious bias matter in the workplace?<\/h2>\n<p>Over-using our intuitive \u2018System 1\u2019 thinking can have negative consequences in our professional lives. To make this much more concrete, consider three common challenges our clients share with us:<\/p>\n<ol>\n<li>We see the same kinds of people always apply for and get jobs in our organisation.<\/li>\n<li>Our organisation is unable to find new solutions that work in a market that is increasingly complex and ambiguous.<\/li>\n<li>Our organisation wants to be more agile, but some of our people are reluctant to change the way we do things.<\/li>\n<\/ol>\n<p>Each of these challenges reveal different types of biases that can be hard to overcome. Let\u2019s take a closer look into this:<\/p>\n<ol>\n<li><em>We see the same kinds of people always apply for and get jobs in our organisation.<\/em><\/li>\n<\/ol>\n<p>We quite naturally warm to people who are similar to us. The <strong><em>Similarity Bias<\/em><\/strong> can be harmless in everyday life, but in recruitment it can have more serious consequences. I saw this for myself several years ago; I was interviewing with a colleague and when one of the candidates left the room I turned to my colleague and said, \u201cI really like that candidate\u201d. My colleague replied, \u201cOf course you do, she\u2019s just like you!\u201d. I suddenly realised that if my colleague hadn\u2019t been there, I would never have noticed this bias and how it was affecting my decision-making.<\/p>\n<ol start=\"2\">\n<li><em>Our organisation is unable to find new solutions that work in a market that is increasingly complex and ambiguous.<\/em><\/li>\n<\/ol>\n<p>Information is king, but we tend to focus on information that we have to hand, and this can limit our ability to find new kinds of solutions. The <strong><em>Expedience Bias<\/em><\/strong> pushes us to make quick decisions and avoid too much deliberation. Above all it prevents us from spending time on finding out what we <em>don\u2019t<\/em> know. What was it that prevented Kodak and Nokia from seeing the obvious technological changes happening around them?<\/p>\n<ol start=\"3\">\n<li><em>Our organisation wants to be more agile, but some of our people are reluctant to change the way we do things.<\/em><\/li>\n<\/ol>\n<p>This is a very familiar challenge we hear from managers on our change management training programmes. The <strong><em>Experience Bias<\/em><\/strong> goes to the heart of why some organisations find it so hard to change; we simply over-estimate the relevance of past experience. The danger is that we can focus much more on the risks of change than the rewards.<\/p>\n<h2>What steps can we take to manage these biases?<\/h2>\n<p>Our unconscious thinking is responsible for 99% of the routine decisions we make. So clearly, engaging our conscious, reflective system is going to be a challenge. The trick is not to fight against bias; it\u2019s a natural product of our brains. Instead, seek to understand what could be biasing our decisions and then makes changes to the way we do things in order to mitigate the biases. During training sessions this is where our clients begin to develop action plans. Here are some ideas our clients have had based on the three challenges above.<\/p>\n<ol>\n<li>Remove personal details from application forms, use standard interview templates and ensure recruitment panels have diverse members.<\/li>\n<li>Bring in diverse views from inside and outside the organisation by setting up employee discussion forums and finding out how customers\u2019 needs are changing.<\/li>\n<li>Focus on the long-term benefits and reasons for change, address people\u2019s fears, and ask \u2013 What will happen if we do nothing?<\/li>\n<\/ol>\n<h2>How to make changes that stick<\/h2>\n<p>The only way to remove biases is to acknowledge and accept them and then to do things differently. This is how to make the changes stick. But we still need to know whether what we have changed is working. We can measure the impact of changes by answering questions like:<\/p>\n<ul>\n<li>What\u2019s changed, or what\u2019s different?<\/li>\n<li>What impact has this had on the business?<\/li>\n<li>Why did this work?<\/li>\n<\/ul>\n<p>To summarise an approach that works:<\/p>\n<ol>\n<li>Analyse current challenges for underlying biases<\/li>\n<li>Mitigate biases by making changes to processes and approaches<\/li>\n<li>Measure the impact<\/li>\n<\/ol>\n<p>Finally, here is a Reading List [<a href=\"https:\/\/www.amazon.de\/hz\/wishlist\/ls\/2F0M10AQKSIL6\/ref=nav_wishlist_lists_4?_encoding=UTF8&amp;type=wishlist\">https:\/\/www.amazon.de\/hz\/wishlist\/ls\/2F0M10AQKSIL6\/ref=nav_wishlist_lists_4?_encoding=UTF8&amp;type=wishlist<\/a>] of the books our clients have found valuable in approaching this topic.<\/p>\n<p>We hope you enjoyed reading this post. If you would like to know more about our experience of working with clients in this area, feel free to <a href=\"https:\/\/hs.targettraining.eu\/en-gb\/contact\">contact us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our unconscious thinking is responsible for 99% of the routine decisions we make. So clearly, engaging our conscious, reflective system is going to be a challenge.<\/p>\n","protected":false},"author":115,"featured_media":38336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[93],"tags":[482],"class_list":["post-38430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intercultural-2","tag-workplace-diversity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Unconscious Bias and Why Does It Matter? | Target Training GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targettraining.eu\/de\/what-is-unconscious-bias-and-why-does-it-matter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Unconscious Bias and Why Does It Matter? | Target Training GmbH\" \/>\n<meta property=\"og:description\" content=\"Our unconscious thinking is responsible for 99% of the routine decisions we make. 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