{"id":9202,"date":"2014-09-17T12:20:35","date_gmt":"2014-09-17T10:20:35","guid":{"rendered":"http:\/\/www.targettraining.eu\/?p=9202"},"modified":"2018-06-06T12:29:34","modified_gmt":"2018-06-06T10:29:34","slug":"emails-effective-subject-lines","status":"publish","type":"post","link":"https:\/\/www.targettraining.eu\/de\/emails-effective-subject-lines\/","title":{"rendered":"Emails with effective subject lines"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7849ky-22b78b038872666883901fda7cedcc6f\">\n#top .hr.hr-invisible.av-7849ky-22b78b038872666883901fda7cedcc6f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-7849ky-22b78b038872666883901fda7cedcc6f hr-invisible  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-62f2de-e78c43ddc44149e51e796616ec22b389 av_two_third  avia-builder-el-1  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><p><strong>How many emails do you get a day? Too many, right? For good or bad, emailing surpassed telephoning as our primary method of communication in the workplace years ago. Yet today we still receive poor, confusing and ineffective emails \u2013 and worst of all we still write them too! If you want to improve the quality and impact of your emails, there\u2019s no better place to start than at the beginning \u2013 start by writing an effective subject line.<\/strong><\/p>\n<p><strong>The email subject line is where writing effective emails begins. It is often the first thing that your reader sees, and plays a key part in whether they open the email immediately, later or not at all. And it\u2019s pretty simple to do. Here\u2019s how \u2026<\/strong><\/p><\/div>\n<div  class='flex_column av-41f3w2-7b646938279ab6d50ca6b153fab35c8c av_one_third  avia-builder-el-2  el_after_av_two_third  el_before_av_promobox  flex_column_div  '     ><p><a href=\"https:\/\/hs.targettraining.eu\/ebook\/sugar\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9107 lazyload\" data-src=\"https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-188x300.png\" alt=\"writing emails that people read\" width=\"188\" height=\"300\" data-srcset=\"https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-188x300.png 188w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-78x125.png 78w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-47x75.png 47w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read.png 232w\" data-sizes=\"(max-width: 188px) 100vw, 188px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 188px; --smush-placeholder-aspect-ratio: 188\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9107\" src=\"https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-188x300.png\" alt=\"writing emails that people read\" width=\"188\" height=\"300\" srcset=\"https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-188x300.png 188w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-78x125.png 78w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read-47x75.png 47w, https:\/\/www.targettraining.eu\/wp-content\/uploads\/2014\/08\/writing-emails-that-people-read.png 232w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/noscript><\/a><\/p><\/div>\n<h2>\u00a01) Write your subject line first<\/h2>\n<p>Too many of us either just hit reply, forward or even write nothing at all in the subject line. An email with a blank subject line isn\u2019t going to get the attention it deserves, may go unread and will certainly be difficult to find later on. Obviously you\u2019ve planned your email before you started writing, so write the subject line before you write your email.<\/p>\n<h2>2) Keep your subject line simple, clear and honest<\/h2>\n<p>An effective subject line should be simple to understand, clearly convey why you are writing, and accurately summarize the email\u2019s contents. This helps your reader prioritize the email\u2019s importance without having to open it. It also help you to build trust with your reader , as you\u2019ll quickly be seen as somebody who is clear, open and reader-oriented.<\/p>\n<h2>3) Keep your subject line short, with key words at the beginning<\/h2>\n<p>A typical inbox reveals about 60-70 characters of an email\u2019s subject line. That\u2019s about the length of the last sentence. HOWEVER today more than 50% emails are ready on mobiles. This means you\u2019ve got 20-30 characters to get it right. Place the most important words at the beginning!<\/p>\n<h2>4) Help your reader (and yourself) by using obvious keywords<\/h2>\n<p>Your reader, and perhaps you, manage the flood of emails via search functions, filters and folders. That\u2019s why it\u2019s important to include keywords related to the topic of the email that will make it searchable later.<\/p>\n<h2>5) Don\u2019t cry wolf too often<\/h2>\n<p>Think carefully about how often you want to use words such as URGENT, NEED HELP, PRIORITY etc. If you use them too often in your subject lines, you should be prepared that when you really need to draw attention to your email, your reader won\u2019t be interested.<\/p>\n<h2>6) Make sure you reread the subject line before you click send<\/h2>\n<p>Once again, check that your subject line accurately reflects what you wrote, that the key words are at the beginning and your subject line will be easily searchable.<\/p>\n<div  class='av_promobox av-2zunma-1e6b8dc107704785cb56102fb27ea240 avia-button-no  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last '><div class='avia-promocontent'><\/p>\n<h4><strong>A very short, practical exercise<\/strong><\/h4>\n<ol>\n<li>Open your inbox and look at received emails. Based on the simple guidelines above, how many of the emails in your inbox have effective subject lines?<\/li>\n<li>Now open your own <em>sent mails<\/em> folder. To what extent would you describe your own subject lines as effective? Can you anticipate the content of your own emails based on the subject lines you wrote? Give yourself a score out of 10.<\/li>\n<li>Now set up a reminder in your calendar to repeat step 2 in 14 days time.<\/li>\n<\/ol>\n<p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a01) Write your subject line first Too many of us either just hit reply, forward or even write nothing at all in the subject line. An email with a blank subject line isn\u2019t going to get the attention it deserves, may go unread and will certainly be difficult to find later on. Obviously you\u2019ve planned [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12,94,92],"tags":[103,16],"class_list":["post-9202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-english","category-hybrid-solutions","category-soft-skills-pathway","tag-emailing","tag-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emails with effective subject lines | Target Training GmbH<\/title>\n<meta name=\"description\" content=\"A subject line in an email is very important because it&#039;s the first thing one sees. 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