Storytelling in business

Interpersonal & Communication Skills Training

Storytelling is one of the most powerful tools available to effective communicators. This seminar is for all leaders, managers and specialists who want to build trust, influence others and inspire action inside their organization and beyond.

“People think that stories are shaped by people.  In fact, it’s the other way around …” – Terry Pratchett

What you’ll learn

  • What makes a story a story.
  • Embrace the power of story-work in a business context.
  • Analyze your audience’s needs, wants and hooks.
  • Consider the importance of storytelling as an influencing tool.
  • Craft or select stories to meet your specific communications needs.
  • Acquire practical tips, tricks, do’s and don’ts to get you started on your journey.
  • Practised, practised and practised.

Typical training topics

  • Everybody can tell stories – a hands on demonstration.
  • Common objections to using storytelling in business.
  • Why our brains love a good story and why stories work.
  • Building your story by starting with the theme, the emotion and the audience – and then implementing the 4D process.
  • Having the courage to connect- with emotion, energy and authenticity.
  • Simple stories every professional needs in their pocket.
  • Dos and don’ts of using stories in the workplace.
  • Stories and slides – breaking the mold when presenting.
  • Practical strategies for building a bank of stories and transferring your training to your workplace.

Sharpen and perfect your skills with this activity based eBook

Presenting with IMPACT

This easy-to-read eBook pushes experienced presenters to sharpen their presentations through looking anew at the process of design, development and delivery.

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Audience-centered presentations

Designing Presentations with IMPACT

Improve your preparation process with tools & techniques that make an impact.

Effective presentations in English

This hands-on and practical workshop is aimed at professionals needing to make presentations in English on more complex topics, or to more critical audiences.

Presenting across cultures

Adapt how you plan, prepare & deliver presentations to mono- & multi-cultural audiences.

Presenting audit findings and recommendations to decision makers

Concrete skills that help decision makers understand the key issues & implement action plans.
Leading people in a virtual environment – delivered virtually Virtual InCorporate Trainer