Storytelling in business

Interpersonal & Communication Skills Training

Storytelling is one of the most powerful tools available to effective communicators. This seminar is for all leaders, managers and specialists who want to build trust, influence others and inspire action inside their organization and beyond.

“People think that stories are shaped by people.  In fact, it’s the other way around …” – Terry Pratchett

What you’ll learn

  • What makes a story a story.
  • Embrace the power of story-work in a business context.
  • Analyze your audience’s needs, wants and hooks.
  • Consider the importance of storytelling as an influencing tool.
  • Craft or select stories to meet your specific communications needs.
  • Acquire practical tips, tricks, do’s and don’ts to get you started on your journey.
  • Practised, practised and practised.

Typical training topics

  • Everybody can tell stories – a hands on demonstration.
  • Common objections to using storytelling in business.
  • Why our brains love a good story and why stories work.
  • Building your story by starting with the theme, the emotion and the audience – and then implementing the 4D process.
  • Having the courage to connect- with emotion, energy and authenticity.
  • Simple stories every professional needs in their pocket.
  • Dos and don’ts of using stories in the workplace.
  • Stories and slides – breaking the mold when presenting.
  • Practical strategies for building a bank of stories and transferring your training to your workplace.
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