“People think that stories are shaped by people. In fact, it’s the other way around …” – Terry Pratchett
WHO’S IT FOR?
Storytelling is one of the most powerful tools available to effective communicators. This seminar is for all leaders, managers and specialists who want to build trust, influence others and inspire action inside their organization and beyond.
By the end of the training intervention you will have:
considered what makes a story a story
embraced the power of story-work in a business context
analyzed your audience’s needs, wants and hooks
considered the importance of storytelling as an influencing tool
crafted or selected stories to meet your specific communications needs
acquired practical tips, tricks, do’s and don’ts to get you started on your journey