Storytelling in business

Presentation Skills

Storytelling is one of the most powerful tools available to effective communicators. Communicating through stories helps you to connect with your audience … and your audience to connect with you. Stories help you to break through resistance and fear to unlock the energy and resources for high performance. They bring meaning, convey a message and, when told well, are memorable. Storytelling for business is for all leaders, managers and specialists who want to build trust, influence others and inspire action inside their organization and beyond.

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Multiple languages

Customized content

Flexible scheduling

Flexible format

About this training

Your outcomes

  • What makes a story a story
  • Embrace the power of story-work in a business context
  • Analyze your audience’s needs, wants and hooks
  • Connect with emotion, energy and authenticity
  • Consider the importance of storytelling as an influencing tool
  • Craft or select stories to meet your specific communications needs
  • Acquire practical tips, tricks, do’s and don’ts to get you started on your journey
  • Practise, practise and practise
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Training content

  • Everybody can tell stories – a hands on demonstration
  • Common objections to using storytelling in business
  • Why our brains love a good story and why stories work
  • Building your story by starting with the theme, the emotion and the audience
  • Implementing the 4D process
  • Having the courage to connect- with emotion, energy and authenticity
  • Simple stories every professional needs in their pocket
  • Dos and don’ts of using stories in the workplace
  • Stories and slides – breaking the mold when presenting
  • Practical strategies for building a bank of stories and transferring your training to your workplace

What can you expect from Target Training?

Experiential training environment
Practical content customized to your reality and goals
Share experience, knowledge and best-practices
Pragmatic focus on what you do and how you do it
A trainer who cares about your progress
Enjoyable, safe, fun atmosphere
Lots of opportunity to practise during the session
Feedback from self, trainer and peers
Social learning
Interactive training with transfer to the workplace at the heart
An actionable transfer plan
Further learning resources

Multiple languages

Customized content

Flexible scheduling

Flexible format

Presentation skills

Presenting in English with confidence

Designing Presentations with IMPACT

Presenting in a virtual environment

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Leading people in a virtual environment – delivered virtuallyVirtual InCorporate Trainer