Storytelling in business

Interpersonal & Communication Skills Training

“People think that stories are shaped by people.  In fact, it’s the other way around …” – Terry Pratchett

Storytelling is one of the most powerful tools available to effective communicators. Storytelling for business is for all leaders, managers and specialists who want to build trust, influence others and inspire action inside their organization and beyond.

Acquire practical tips and tricks to get you started on your storytelling journey.

Your outcomes

  • What makes a story a story.
  • Embrace the power of story-work in a business context.
  • Analyze your audience’s needs, wants and hooks.
  • Consider the importance of storytelling as an influencing tool.
  • Craft or select stories to meet your specific communications needs.
  • Acquire practical tips, tricks, do’s and don’ts to get you started on your journey.
  • Practise, practise and practise.

Training content

  • Everybody can tell stories – a hands on demonstration.
  • Common objections to using storytelling in business.
  • Why our brains love a good story and why stories work.
  • Building your story by starting with the theme, the emotion and the audience – and then implementing the 4D process.
  • Having the courage to connect- with emotion, energy and authenticity.
  • Simple stories every professional needs in their pocket.
  • Dos and don’ts of using stories in the workplace.
  • Stories and slides – breaking the mold when presenting.
  • Practical strategies for building a bank of stories and transferring your training to your workplace.

Use storytelling as an influencing tool.

Connect with emotion, energy and authenticity.

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Make the most of your training investment

What happens around the training is just as important as what happens in the training. This document will enable you to maximize your impact and achieve tangible outcomes.

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