This seminar will help you turn your passion for writing into writing online content that your readers are passionate about. Online content needs to be tidy and conversational as well as outcome-oriented. Readers will click away if you can’t keep them engaged (“hooked”) in the content. There are often keywords involved and at a higher level, there is content strategy and content planning to consider. This hands-on seminar is aimed at everyone who is looking to develop their content writing skills.
Simple approaches and practical models for structuring your content.
Develop a personal process to help you to write with your reader in mind
Adopt simple approaches and practical models for structuring your content
Learn how to write clear, concise and complete content which reflects your voice, tone and brand
Acquire practical tips and tricks to help your readers quickly find the information they want
Develop skills to edit your own writing
Turn intentions into actions by writing a piece of content
Identifying the similarities and differences between business writing and writing for the web
Developing a personal process to help you prepare to write with your reader in mind:
reflecting on your reader’s persona and their needs
focusing on building persona-specific conversations
Selecting the appropriate model to structure your article
Outlining to avoid filler content
Catching your reader’s interest with the right headline, headings and sub-headings
Getting started with your introduction
Knowing what clear, concise and complete looks like
Implementing practical tips and tricks to support your reader (incl. lists, tables, graphs and graphics)
Editing for readability
Building a style guide to ensure consistency
Applying ideas to reality – writing an article in 40 minutes or less
Write clear, concise and complete content which reflects your voice, tone and brand.
Develop skills to edit your own writing.
The definitive checklist for qualifying training providers
There are thousands of training providers out there and many promise great things. But how can you really find out if they are the right fit? After all, it’s essential that you don’t risk wasting your employees’ working time or your hard-won training budget!