Writing online content that readers remember

Writing Skills Training

This training will help you turn your passion for writing into writing online content that your readers are passionate about. Online content needs to be tidy and conversational as well as outcome-oriented. Readers will click away if you can’t keep them engaged (“hooked”) in the content. There are often keywords involved and at a higher level, there is content strategy and content planning to consider. This hands-on seminar is aimed at everyone who is looking to develop their content writing skills.

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Multiple languages

Customized content

Flexible scheduling

Flexible format

About this training

Your outcomes

  • Develop a personal process to help you to write with your reader in mind
  • Adopt simple approaches and practical models for structuring your content
  • Learn how to write clear, concise and complete content which reflects your voice, tone and brand
  • Acquire practical tips and tricks to help your readers quickly find the information they want
  • Develop skills to edit your own writing
  • Turn intentions into actions by writing a piece of content
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Training content

  • Identifying the similarities and differences between business writing and writing for the web
  • Developing a personal process to help you prepare to write with your reader in mind:
    • reflecting on your reader’s persona and their needs
    • focusing on building persona-specific conversations
  • Selecting the appropriate model to structure your article
  • Outlining to avoid filler content
  • Catching your reader’s interest with the right headline, headings and sub-headings
  • Getting started with your introduction
  • Knowing what clear, concise and complete looks like
  • Implementing practical tips and tricks to support your reader (incl. lists, tables, graphs and graphics)
  • Editing for readability
  • Building a style guide to ensure consistency
  • Applying ideas to reality – writing an article in 40 minutes or less

What can you expect from Target Training?

Experiential training environment
Practical content customized to your reality and goals
Share experience, knowledge and best-practices
Pragmatic focus on what you do and how you do it
A trainer who cares about your progress
Enjoyable, safe, fun atmosphere
Lots of opportunity to practise during the session
Feedback from self, trainer and peers
Social learning
Interactive training with transfer to the workplace at the heart
An actionable transfer plan
Further learning resources

Multiple languages

Customized content

Flexible scheduling

Flexible format

Writing skills

Effective note and minute taking

Writing winning offers and proposals

Technical writing

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