Writing online content that readers remember

Writing Skills Training

About this training

This seminar will help you turn your passion for writing into writing online content that your readers are passionate about. Online content needs to be tidy and conversational as well as outcome-oriented. Readers will click away if you can’t keep them engaged (“hooked”) in the content. There are often keywords involved and at a higher level, there is content strategy and content planning to consider. This hands-on seminar is aimed at everyone who is looking to develop their content writing skills.

Simple approaches and practical models for structuring your content.

Your outcomes

  • Develop a personal process to help you to write with your reader in mind
  • Adopt simple approaches and practical models for structuring your content
  • Learn how to write clear, concise and complete content which reflects your voice, tone and brand
  • Acquire practical tips and tricks to help your readers quickly find the information they want
  • Develop skills to edit your own writing
  • Turn intentions into actions by writing a piece of content

Training content

  • Identifying the similarities and differences between business writing and writing for the web
  • Developing a personal process to help you prepare to write with your reader in mind:
    • reflecting on your reader’s persona and their needs
    • focusing on building persona-specific conversations
  • Selecting the appropriate model to structure your article
  • Outlining to avoid filler content
  • Catching your reader’s interest with the right headline, headings and sub-headings
  • Getting started with your introduction
  • Knowing what clear, concise and complete looks like
  • Implementing practical tips and tricks to support your reader (incl. lists, tables, graphs and graphics)
  • Editing for readability
  • Building a style guide to ensure consistency
  • Applying ideas to reality – writing an article in 40 minutes or less

Write clear, concise and complete content which reflects your voice, tone and brand.

Develop skills to edit your own writing.

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