Writing online content that readers remember
Simple approaches and practical models for structuring your content.
Your outcomes
- Develop a personal process to help you to write with your reader in mind
- Adopt simple approaches and practical models for structuring your content
- Learn how to write clear, concise and complete content which reflects your voice, tone and brand
- Acquire practical tips and tricks to help your readers quickly find the information they want
- Develop skills to edit your own writing
- Turn intentions into actions by writing a piece of content
Training content
- Identifying the similarities and differences between business writing and writing for the web
- Developing a personal process to help you prepare to write with your reader in mind:
- reflecting on your reader’s persona and their needs
- focusing on building persona-specific conversations
- Selecting the appropriate model to structure your article
- Outlining to avoid filler content
- Catching your reader’s interest with the right headline, headings and sub-headings
- Getting started with your introduction
- Knowing what clear, concise and complete looks like
- Implementing practical tips and tricks to support your reader (incl. lists, tables, graphs and graphics)
- Editing for readability
- Building a style guide to ensure consistency
- Applying ideas to reality – writing an article in 40 minutes or less
Write clear, concise and complete content which reflects your voice, tone and brand.
Develop skills to edit your own writing.
The definitive checklist for qualifying training providers
There are thousands of training providers out there and many promise great things. But how can you really find out if they are the right fit? After all, it’s essential that you don’t risk wasting your employees’ working time or your hard-won training budget!
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