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70-20-10 model: Why we MUST apply it to Business English training

I recently outlined how the 70-20-10 model can be applied to Business English training solutions.  By applying the 70-20-10 philosophy to Business English training and integrating on-the-job and social learning alongside traditional approaches, companies can comfortably overcome the challenges they face:

  1. the challenge of urgency – training needs to deliver tangible improvements quickly
  2. the challenge of availability – taking people out of the workplace for training is becoming increasingly difficult

Put simply, time is money and the sooner your employees can perform the required tasks to an appropriate level, the greater the benefit to your company.  This means that learning has to be engaging, relevant, and above all easily transferable to the workplace.

Obviously, on-the-job learning (the 70% guideline) is as relevant and transferable as possible. Without the traditional training (the 10% guideline), the informal learning may never happen – but the key is to make this 10%  a “multiplier”.  Explicitly connecting this on-the-job and social learning to traditional approaches is essential. You should expect that traditional training becomes increasingly relevant and transferable by using the on-the-job learning as a springboard.  What have you seen on-the-job that also needs attention away from the job ?  Following the 70-20-10 philosophy means that speed of performance improvement increases due to training at and in the workplace.

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How the 70-20-10 model,when applied to Business English training, can save time and money

As we all know, time is a precious commodity in today’s workplace. Traditional training approaches mean time away from the workplace. Whether it be technical, management, IT or language training, this time away from the workplace is costly and limited.

The issue of availability is compounded even further when we look at how much time language training can eat up.  The training time and investment required to develop language skills is truly daunting.  Industry guidelines talk about 150- 200 hours to move from a CEFR B1 to B2 level. Relying solely upon a formal classroom-based approach (face to face or virtual) just takes too long. For example, if a learner has one “class” per week of 90 minutes, and they consistently take part 3 out of 4 times (an optimistic target for most busy professionals) the learner will need at least 3 years of continuous training to “move up a level”. These figures are quite rightly shocking to any manager and to their budget! Traditional formal training alone cannot be the answer. This is where the 70-20-10 model becomes invaluable.

By setting up a more holistic approach and supporting, nurturing and creating opportunities for social and on-the-job learning you can reduce both the time and investment required – while at the same time building motivation and engagement amongst the employees.  The ratios do not have to be strictly followed – rather each of the three approaches needs to be encouraged.

Next time we’ll look at some proven practical tips for integrating the  70-20-10 philosophy into your Business English programs. Let us know if you have any experience with the 70-20-10 model in the comments area below. Want to learn more about how we use the 70-20-10 model in our training? Click here.

70-20-10 Model: Does it transfer to Business English training?

In a nutshell, yes it can – and language training beyond the traditional approach is key to making an impact on performance. The 70-20-10 model reflects the increasing awareness that learning is not just about  “traditional” training. The model concludes that successful managers learn in 3 different ways:

    • 70 percent of learning comes from real life on-the-job experiences, tasks and problem solving
    • 20 percent of learning comes from feedback, working with and observing role models
    • 10 percent of learning comes from “traditional” formal, classroom training

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In more detail…

Although the ratios are debated, most training professionals agree that the philosophy is valid. As Charles Jennings highlights, “It’s important to be aware that the 70-20-10 model is a reference model and not a recipe. The numbers are not a rigid formula.”   Just consider your own professional development for a moment – to what extent have you acquired the knowledge, skills and behaviours you need to perform your jobs through actual experience? Through watching and talking to others? And through courses and seminars?  Everyone can agree that all three aspects play a role, and that courses and seminars are not the “be all and end all” of an effective learning and development program. Most learning happens as part of a broader workflow and not just in an “away-from-work” classroom situation.

The model was based on research at the Center for Creative Leadership into management and leadership development. Today, the 70-20-10 model has been extended to other types of professional learning and development – and can be applied to corporate language training too.

How can the 70-20-10 model be applied to Business English training?

Language training is traditionally at home in the “10% zone” (learning through formal classroom-based training). Your own language learning experiences probably reflect this. Perhaps you took part in the standard “weekly classes” approach with a teacher coming into your company, or joined intensive seminars. More recently e-learning and blended-learning  have become a key component in most corporate solutions.

This formal classroom-based approach will always have a clear part to play in helping employees boost their language skills – and is essential for many learners at a beginner or intermediate level (CEFR A1 – B1). Learning through exposure alone may work for young children but sadly not for busy professional learners. What is surprising, however, is that many companies still rely solely on traditional classroom training (face to face or virtual), despite it being both costly and administratively challenging.  There are other effective ways of learning a language which mirror the urge to integrate informal social learning and real-life on-the-job-training into any learning and development program.

Learning Business English through “On-the-job” experience

“Learning by doing” through real-life on-the-job experience is obviously beneficial. Not only does it provide an opportunity to transfer what has been learnt in the classroom to the workplace (multiplying the impact), it also creates new opportunities to learn from partners (vocabulary, phrases, listening skills – the list goes on).

If the “learning by doing” is supported by a trainer offering on-the-job support and feedback, the impact is multiplied. Similarly, a trainer shadowing the performance and giving feedback strengthens the learning.  Finally, social and on-the-job learning help employees see a reward for their efforts which in turn helps to build a sense of motivation (or a sense of personal urgency). With the right framework in place, this renewed sense of motivation can make the formal training even more effective – and the efficacy of the training program quickly snowballs.

On-the-job and social learning can be applied to business English training. In fact, they MUST be applied if we take into account the cost and time pressures that most HRD departments work with.

These conversations are essential as the 70-20-10 model depends on L&D working closely with line managers, and on line managers communicating with their staff. Managers need to be aware of the pivotal hands-on role they play in developing their staff, and employees need to appreciate the context for new decisions.

The 70-20-10 model has proven to positively impact organisations in enhancing their learning and development programs. Now that you know a little bit more about it, next week we will discuss why it is a MUST to apply it, and how to implement it, in your Business English training. Let us know if you have any experience with the 70-20-10 model in the comments area below. Want to learn more about how we use the 70-20-10 model in our training? Click here.