The InCorporate Trainer

How our in-house Business English training solutions help our clients succeed globally

Small departments to entire companies spread across multiple locations have used our in-house programs. Your challenges are specific to your organization, industry and business. Many of our clients share similar challenges. As your business continues to change and evolve, you need training solutions that change and evolve with you. We’ve collected our client’s common challenges below. We’ve also briefly highlighted how we have met these needs.

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Works around staff and their busy schedules

Ensures training is relevant

Gets results that impact your business

Easy to implement

Is the InCorporate Trainer the right solution for you?

Managing size, scope and budget

Are you looking to train between 20 and 2000+ people?

The InCorporate trainer solution is fully flexible, based on your needs. You define your priorities and expectations, and then we develop the approach to help you meet your business needs.

Do you need to carefully manage training costs?

The InCorporate Trainer is a cost-effective solution with a transparent and extremely competitive rate. Plus, we help you to keep total training costs down by reducing “dead money” wasted on cancellations and no shows. We make training more effective through relevance, and we support your day to day business through on-the-job training and support.

Are you spending too much time on administrating and organizing training?

We actively support you and your training department to ensure administration is simple and practical. This means that you can focus on more strategic tasks. Some of our clients ask us to manage and coordinate the complete training program, others ask us to help them with specific tasks. Being in-house also means we can share responsibility for driving the learning and motivating the participants.

“We would definitely recommend this approach to any other HR manager – because it works. We are all very satisfied from the employees to their managers and the senior leadership team. And we’ve worked together at all stages. We are not customers – well of course we are customers – but we are sort of partners in learning and that’s what is really, really recommendable…”

C. B-L, Head of HR

“The best practice in English business language you can get, is learning it with the trainers from TARGET. In our company/department, the trainers are fully integrated in our daily business work. You can agree with them individual training hours related to the specific needs of your job, they will come on request to assist you to write complex technical and contractual letters, to support you to prepare business meetings etc.”

Senior Project Manager – Energy Sector

“Sales channel of Target is benchmark. You get a training tailored to your team and to the Job your company has to fulfill. Classroom training as well as training in our company is very effective. Trainers have a good knowledge level, they know a lot more than “just the language”. The organization of our classroom training was done in a very good way. I can recommend target as an excellent partner.”

R.B. – CEO

Testimonials

Working around staff and their busy schedules

How are you ensuring the right people, who are often the busiest people, are actually receiving the training they need when they need it?

All of our clients are challenged by days that are full of meetings, emails, and other tasks. We work with, and not against, that busy schedule by being flexible and using those appointments as training opportunities. Our trainers provide multiple training opportunities and, if we can’t get you into a training room, we come to you to deliver training on-the-job helping you address your business issues.

Are you looking for a flexible solution that fits around busy and changing schedules?

Our clients don’t want to waste money on cancellations. By being in-house, we have greater flexibility to easily reschedule training. Can’t make the training session at 9am? No problem, let’s reschedule to the next day and we’ll use the now free time slot to support somebody else.

Are your expectations of your staff changing?

Priorities and expectations are constantly evolving and our clients want to make sure that our training keeps up with these changes. Through regular review meetings, we can adapt and tailor both the overall training program and the actual content to reflect your changing needs.

Getting results that impact your business

How are you identifying clear and measurable goals which actually impact your business? And, how do you know they are being achieved?

You need to know if the training is impacting your business performance. Assessing training should go beyond “happy sheets” and levels. By using the Kirkpatrick New World Model, our experts can work with you to set up a realistic and easy to implement approach.

Are you seeing a real change in your staff’s performance when working in English?

A common request from our clients is that “people are less afraid of working in English”. By bringing the training into your department and being easily available to support you, your confidence will quickly grow. Performance isn’t just about confidence though. Your competence also rapidly increases as training is relevant and effective.

Ensuring training is relevant

Do you need your business English training to be relevant and easily transferable to your workplace?

Being in-house means we can consistently deliver relevant training that is engaging, motivating, and reflects your day-to-day reality.

Are you able to focus your training on your real needs and bring internal and confidential documents into the training?

Confidentiality is a basic expectation of all our clients. We sign your non-disclosure agreement, and win your trust and confidence by integrating. This allows us to help you improve the quality of your internal documents.

Business English in action

English on the job – for the job

Our client has been a leading global provider of biogas plants since 1995. The company provides comprehensive solutions from one single source and has installed more than 500 plants worldwide. With a global customer base, being able to work in English has always been important. However the German parliament’s decision in 2014 to substantially reduce biogas subsidies made the need to sell and deliver globally a business-critical challenge. Being able to work confidently in English was now a must.

“The implementation of the training concept was very easy. Because of the structure we were able to set up a schedule in a very short time, organize assessments, assess language skills and directly start with the training.”

C. B-L, Head of HR

We developed a blended approach based around the core strengths of the InCorporate Trainer solution – flexibility, tailored training and on-the-job support. Business English training became job-specific and practical. When staff needed to write documents and mails, join meetings, or make calls, our trainer proactively provided on-the-job support. This then led to feedback, which in turn was used to further customize the focus and content of scheduled training (seminars, 1-to-1 training, groups and online). Finally, regular updating and reporting meant that the client had transparency and control over their training investment.

Case Study