Writing winning offers and proposals

Sales & Writing Skills Training

Develop your ability to write with your reader in mind.
Develop the key skills of planning, constructing and editing.
Differentiate your proposoal from competitors.

Writing winning offers and proposals

When writing offers and proposals, just outlining your skills and services is no longer enough. You need to relate these to your clients’ needs, and clearly differentiate yourselves from competitors. This hands-on seminar is aimed at all professionals who are required to write offers and proposals. Typical participants want to build a powerful message, clearly outlining their solution to the clients’ needs, and presenting this in a persuasive and compelling way.

Your outcomes

  • Reflect on your clients’ needs
  • Understand and use the winning NOSE structure
  • Consolidate your understanding of what good persuasive writing is
  • Develop your ability to write with your reader in mind
  • Develop the key skills of planning, constructing and editing
  • Virtual Delivery

  • Modular Delivery

  • Face to face Delivery

Training content

  • Considering the bid/tender process and how this feeds back into writing offers and proposals.
  • Identifying the key elements of good offer and proposal writing.
  • Analyzing needs to develop saleable solutions.
  • Planning structures with the stakeholders/recipients in mind.
  • Preparing to write – examining the writing process.
  • Writing to persuade – convincing your readers to say yes.
  • Mastering the 3 controls of offer and proposal writing: language, structure, content.
  • Dealing with the curse of knowledge, and learning to write offers and proposals for your reader’s level of expertise.
  • Avoiding the 7 deadly sins of offer and proposal writing.
  • Applying a consistent approach to editing for content, style and accuracy.
  • Sharing best practice for proposal structure and content.
  • Customized for specific audience

  • Supported by guided learning / elearning

  • Adapt and intergrate in existing program

  • Flexible group size

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