Selling across cultures

Intercultural Skills Training

Selling across cultures can be challenging. Culture influences  how we identify and discuss a need, how we propose a solution, who will listen to us and, most importantly, how we build trust and credibility? This practice-oriented seminar is ideal for all sales professionals, sales support staff, account managers and project managers looking to become more effective when selling across cultures.

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Multiple languages

Customized content

Flexible scheduling

Flexible format

About this training

Your outcomes

  • Consider the importance of culture and the impact it can have on your sales processes
  • Develop an understanding of your and your customers‘ implicit and explicit norms, values and beliefs
  • Identify and anticipate problems in the sales process that may be due to culture – and may not be!
  • Develop personal practical solutions that work for both cultures
  • Prepare to apply what you have learned to achieve results and win business
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Training content

  • Valuing what is “culture” and why it matters in sales
  • Understanding your own norms, values and beliefs
  • Considering culture in your sales process – where and how can it play a role?
  • Identifying the unspoken cultural needs of your client
  • Recognizing, respecting and reconciling intercultural dilemmas in sales
  • Putting theory into practice—case studies in cultural dilemma resolution
  • Transferring intentions into actions

What can you expect from Target Training?

Experiential training environment
Practical content customized to your reality and goals
Share experience, knowledge and best-practices
Pragmatic focus on what you do and how you do it
A trainer who cares about your progress
Enjoyable, safe, fun atmosphere
Lots of opportunity to practise during the session
Feedback from self, trainer and peers
Social learning
Interactive training with transfer to the workplace at the heart
An actionable transfer plan
Further learning resources

Multiple languages

Customized content

Flexible scheduling

Flexible format

Intercultural skills

Negotiating across cultures

Business Across Cultures

Culture and the effective international audit

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For more information about how we can help you succeed globally.

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