Selling is about people and building relationships and culture plays a major part in this.
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WHO’S IT FOR?
Selling across cultures can be challenging. Culture influences how we identify and discuss a need, how we propose a solution, who will listen to us and, most importantly, how we build trust and credibility? This practice-oriented seminar is ideal for all sales professionals, sales support staff, account managers and project managers looking to become more effective when selling across cultures.
By the end of this practical seminar you will have:
- considered the importance of culture and the impact it can have on your sales processes.
- developed an understanding of your and your customers‘ implicit and explicit norms, values and beliefs.
- identified and anticipated problems in the sales process that may be due to culture – and may not be!
- developed personal practical solutions that work for both cultures.
- prepared to apply what you have learned to achieve results and win business.





