This seminar challenges you to reflect and adapt how you plan, prepare and deliver your presentations to mono- and multi-cultural audiences. By taking into account your audience’s cultural preferences when planning and delivering your presentation you will better connect, inform and persuade. Using an “own-case” approach, this seminar is ideal for professionals who regularly present to international audiences.
Apply the head, hand & heart approach to ensure audience-focused presentations.
Analyze your audiences needs and preferences.
Integrate your awareness of your audience’s culture to your planning and delivery process.
Develop your ability to deliver a memorable message.
Prepare to transfer the training into your workplace.
Planning for impact
what do I want to achieve?
what do I know about my audience?
what approach will interest my audience?
Messaging to multi-cultural audiences
applying awareness of key cultural dimensions
developing strategies to identify potential pitfalls
focusing on classic cultural derailers
individualism – communitarianism (appealing to the individual or group)
neutral – affective ( displaying emotions and personal feelings)
remaining authentic while respecting your audience’s cultural preferences
Building clarity through structure
building an argument
signposting and labeling for clarity
Getting the message across
telling the story
reinforcing the message through positive imagery and wording
making the message stick with anecdotes and examples