About this training
This seminar challenges you to reflect and adapt how you plan, prepare and deliver your presentations to mono- and multi-cultural audiences. By taking into account your audience’s cultural preferences when planning and delivering your presentation you will better connect, inform and persuade. Using an “own-case” approach, this seminar is ideal for professionals who regularly present to international audiences.

Your outcomes
- Apply the head, hand & heart approach to ensure audience-focused presentations.
- Analyze your audiences needs and preferences.
- Integrate your awareness of your audience’s culture to your planning and delivery process.
- Develop your ability to deliver a memorable message.
- Prepare to transfer the training into your workplace.
Training content
Planning for impact
- what do I want to achieve?
- what do I know about my audience?
- what approach will interest my audience?
Messaging to multi-cultural audiences
- applying awareness of key cultural dimensions
- developing strategies to identify potential pitfalls
- focusing on classic cultural derailers
- individualism – communitarianism (appealing to the individual or group)
- neutral – affective ( displaying emotions and personal feelings)
- remaining authentic while respecting your audience’s cultural preferences
Building clarity through structure
- compelling introductions
- building an argument
- signposting and labeling for clarity
- concluding effectively
Getting the message across
- telling the story
- reinforcing the message through positive imagery and wording
- making the message stick with anecdotes and examples
- using your voice – 5P approach
- choosing your non-verbal signals
Seizing the opportunity of questions
- dealing with questions – 4R technique
- getting the ball rolling and keeping control
- dealing with difficult / hostile questions

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